Fujiya

Fujiya is another haunt I used to frequent as a student, which I revisited on this trip to Tokyo. On Kagurazaka-dori (my favourite part of the city), this is the only store in Japan that turns Fujiya’s mascot, Peko-chan, into cakes! Well, Japanese-style cakes. Peko-chan yaki are a play on taiyaki, the traditional Japanese sweet of a pancake-waffle like shell filled with red bean paste. Peko-chan yaki are available in a range of flavours, including mango, custard and chocolate, the latter of which I picked. There’s quite a lot of the cake shell to get through to reach the centre, but when you do, I can only liken it to the best chocolate fondant you’ve ever had – the chocolate was slowly solidifying, but was melty enough that once you bit into it you got both cooled and liquid chocolate. The quality is excellent, and makes you feel a bit less guilty for biting into that cute face! It’s quite a filling snack, so if you want to try lots of flavours I’d recommend getting them take away, but they’re definitely best when eaten fresh out of the store. A fun take on a traditional sweet.

Fujiya, 1-12 Kagurazaka, Shinjuku, Tokyo Japan                                      http://pekochanyaki.jp/